About the goldfish series

Stan started writing and speaking in 2009 on the belief that “differentiation via added value” can be a game-changing strategy. He’s the author of Goldfish Series of books: Purple Goldfish 2.0, Green Goldfish 2.0, Golden Goldfish, Blue Goldfish, Purple Goldfish-Service Edition, Red Goldfish, Pink Goldfish, Purple Goldfish-Franchise Edition, Yellow Goldfish, Gray Goldfish, Red Goldfish – Nonprofit Edition, and Diamond Goldfish. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth.

StanPhelpsSpeaks Website

Keynotes & Workshops

Stan’s keynotes and workshops focus on the value of customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture. He works with clients to create in-person and virtual programs that are memorable, meaningful, and on-brand.

Client List

Stan has spoken at over 450 events. He has spoken on every inhabited continent, in over a dozen countries for leading brands. A partial client list includes:


Meet Stan Phelps,


Prior to focusing on writing and speaking, Stan held leadership positions at IMG, adidas and the PGA. He also spent seven years as Chief Solutions Officer at Synergy, an award winning marketing agency. At Synergy, he helped create larger than life brand experiences for brands such as KFC, M&M’s, Walmart and Starbucks.

Stan received his BS in Marketing and Human Resources from Marist College, a JD/MBA from Villanova University and a certificate for Achieving Breakthrough Service from Harvard Business School. He is a faculty member on ANA’s School of Marketing and also serves as an adjunct instructor at Rutgers Business School.

Connect with Stan


“Stan made the content relevant to a range of working knowledge among C-Level attendees.”

Mike Taubleb, Owner, Promenade Speakers Bureau

“His presentation style is engaging, interactive, and captivating and the day-long session seemed to fly by.”

David Lewis, CEO, Demandgen

“Stan masterfully engages audiences with relevant and insightful content challenging our attendees to think beyond status quo.”

Barbara Sieben, Senior Marketing Communications Strategist, Boston Scientific

“Stan speaks about the importance of connecting deeply and giving more to your customers — and that’s exactly what he delivers.”

Joyce Shulman, Founder & CEO, Macaroni Kid

“Stan Captivates Audiences And Delivers Valuable Insight In The Form Of Engaging Stories Making People Feel Connected”

Mila Araujo, Director, Ogilvy Insurance